Marcela Albuquerque


 



  1. United Theater
  2. Strava | Mizuno
  3. Pratt Shows 2024
  4. Pratt Shows 2023
  5. Pratt Shows 2020
  6. Prattfolio Magazine
  7. Untitled Miami Basel
  8. Legends
  9. Invisible Cities
  10. Mandacaru 
  11. Modulari & Flex







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Strava |  Mizuno

STRAVA
2025

VISUAL IDENTITY
SWAGS
POSTERS


In my role, I designed the branding for Strava's collaboration with Mizuno. Spanning posters, a sticker set, and event merch. 

The palette pairs Dutch flag colors with Strava’s orange and Mizuno’s blue, the perfect match. The Strava’s mascot is rebuilt with symbols specific to the Netherlands: wooden clogs carrying and floral emblem, and Strava’s crown. Stickers and posters extend the system through Dutch architecture, tulips, stroopwafels, and the surrounding landscape.



Art Direction by Raisa Almeida